Privacy Policy

Hotel Acquarello

Piazza Cioccaro 9, 6900 Lugano, Switzerland

PRIVACY POLICY

This Privacy Policy was published on July 27, 2023, and takes effect for new and existing users of Hotel Acquarello’s websites and offline activities on July 27, 2023.

Hotel Acquarello Privacy Policy

Effective date: July 27, 2023

IMPORTANT NOTICE

Hotel Acquarello’s mission is to provide a pleasant stay for everyone who wishes to stay in the center of Lugano. This mission encompasses our offline activities and extends to our websites and related products and services (collectively referred to as “Services” in this Privacy Policy). Our Privacy Policy describes how we collect and process Personal Data through our websites (including, for example, https://acquarello.ch/, (“Websites”)).

BY USING THE SERVICES, YOU CONSENT TO THE COLLECTION, USE, AND TRANSFER OF YOUR PERSONAL DATA FOR PROCESSING IN SWITZERLAND IN THE MANNER DESCRIBED IN THIS PRIVACY POLICY, WHICH END USERS RESIDING OUTSIDE SWITZERLAND ARE ENCOURAGED TO READ.

Note to European Union residents: In order to comply with the requirements of the European General Data Protection Regulation (GDPR) for our European consumers and users, this Privacy Policy outlines the legal basis on which we process your Personal Data and provides other information required by the GDPR.

About us

We are Hotel Acquarello, as well as our group of affiliated companies (collectively referred to below as “Hotel Acquarello,” “we,” “us,” or “our”).

Information About Your Personal Data

This Privacy Policy pertains to Personal Data and interaction with the Services.

“Personal data” refers to information that can be used to identify you, either directly or indirectly, on its own or in combination with other information. This includes your first and last name, email address, and phone number.

Hotel Acquarello collects, uses, and processes Personal Data as described in this Privacy Policy, including to manage and improve our Services and our business; for commercial and marketing purposes; and to provide you with innovative services, as further described in this Privacy Policy.

We may create de-identified information from Personal Data by excluding data elements (such as name and email address) that make the Personal Data identifiable, through masking or other means. Our use of anonymous and de-identified data is not subject to this Privacy Policy.

How We Collect and Use Personal Data

We collect your personal data in various ways and for various purposes, including:

When you interact with our Services.

We collect Personal Data when you use or interact with our Services. Personal Data may include your name, address, phone number, username and password, email address, and date of birth. We use this data to provide the Services. We also use this data for internal purposes related to specific research, analysis, innovation, testing, monitoring, customer communication, risk management, and administration.

When you contact us or sign up to receive promotional materials.

We collect personal data when you contact us or sign up to receive promotional materials or information via email and SMS, including your email address, mobile phone number, etc.

If you consent to receiving such messages, we may use your Personal Data and other information to communicate with you regarding Hotel Acquarello products or Services that you have purchased or used, to send you promotional messages and personalized advertisements, to inform you about other products, to provide you with information about Services we believe may interest you, and for other marketing purposes. You can manage your preferences regarding the receipt of communications by contacting us via email or phone.

Vi preghiamo di notare che, a prescindere dalle vostre impostazioni delle e-mail, possiamo inviarvi notifiche riguardo alla fornitura dei nostri Servizi, come ad esempio la revisione delle nostre Condizioni o della presente Privacy policy, oppure altro tipo di comunicazioni formali relative ai prodotti o ai Servizi che avete acquistato o utilizzato.

We may use your Personal Data to respond to your requests regarding technical support, online services, product information, or any other communication you send us. We may also use your Personal Data to respond to your requests, questions, and complaints.

When we use and/or collect cookies.

We may collect certain Personal Data using cookies and other technologies, such as cookies and IP addresses. Specifically, we use browser cookies for various purposes, including cookies that are strictly necessary for the operation of the Services and cookies used for personalization and performance/analytics.

When we aggregate or centralize data.

We aggregate and centralize personal data for the purposes of analysis, innovation, and to provide advanced services to our customers and end users.

To comply with legal requirements or obligations, for law enforcement purposes, and for public safety (country/region-specific information may apply).

We may use Personal Data to comply with laws, regulations, court orders, or other legal obligations; to assist in an investigation; to protect or defend our rights and property or the safety of third parties; to enforce our Terms of Use, this Privacy Policy, or agreements with third parties; or for crime prevention purposes.

How we disclose Personal Data

We may disclose your Personal Data for the purposes described in the previous section of this Privacy Policy, in the Country/Region-Specific Information section, and in the following ways:

To social media providers.

With social media providers when we use social media widgets, buttons, or plugins on our Services.

For some analysis and improvements

With certain companies for the purpose of analyzing and improving our services.

For legal compliance, law enforcement, and public safety purposes

With law enforcement, government, and regulatory authorities, legal authorities or authorized third parties to comply with laws, regulations, court orders, or other legal obligations; to assist in an investigation; to protect or defend our rights and property or the safety of third parties; to enforce our Terms of Use, this Privacy Policy, or agreements with third parties; or for crime prevention purposes.

In the event of an actual or anticipated sale

With potential or actual buyers, investors, or successor entities in connection with a planned or actual reorganization of our company, in connection with financing, a sale, or another transaction involving the transfer of all or part of our company or assets, including to facilitate the due diligence required to decide whether to proceed with a transaction, subject to adequate security measures and data processing practices.

Residents of the European Economic Area: Our disclosure is limited to situations in which we are authorized to do so under European and national data protection laws and regulations.

Types of companies with which we share data.

Types of companies with which Hotel Acquarello shares users’ personal data

Marketing and advertising activities: We share personal data with third parties for marketing and advertising purposes, such as Facebook, Inc. (United States), to enable them to assist Hotel Acquarello in promoting our services both on and off the platform to current and prospective customers through targeted advertising.

Customer Service: These third-party systems and solutions enable us to provide support for addressing customer complaints and resolving technical issues.

We may ask for your consent to collect precise location data. We may need to request this data in order to provide directions to our company. In addition, we may ask for your consent to share your precise location data with third parties (Google via Google Maps) for the purpose of displaying a map and calculating directions to our company

Legal basis for processing

This section describes the legal basis for the processing of your data if you reside outside Switzerland. Some processing activities are covered in multiple sections, as different legal bases may apply depending on the circumstances or the service.

In accordance with applicable data protection laws, Hotel Acquarello is the controller of the personal data you provide to us (“Data Controller”). As the Data Controller, we process the personal data we hold about you in accordance with this Privacy Policy.

Raccogliamo ed elaboriamo i vostri Dati personali per una varietà di scopi delineati nella presente Privacy policy. In alcuni casi, non è richiesto un consenso separato, tra cui:

For the performance of a contract

To fulfill our contractual obligations to you, including the fulfillment of orders or purchases you have made (including payment processing), contact you regarding any issues with your order, when you ask us to customize products or Services, if we need to provide your Personal Data to companies owned or controlled by Hotel Acquarello and to our service providers, if we need to collect Personal Data from third-party products and services, if we collect data from third parties or publicly available sources, or to aggregate and centralize data for the provision of the Services

To comply with legal obligations

To comply with laws, regulations, court orders, or other legal obligations, or to assist with an investigation.

For legitimate interests

To operate the business and provide the Services, as well as to fulfill our contractual obligations, based on the “legitimate interests” of Hotel Acquarello under applicable law, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject that require the protection of personal data.

For example, the following areas involve processing that falls under “legitimate interests” as defined by applicable laws:

Communication. To communicate with you regarding the Services, including to provide you with important notices regarding changes to our Terms and Conditions, and to respond to your requests, questions, and complaints. We may send strictly necessary communications, including emails, even if you have withdrawn your consent to receive other emails or communications from Hotel Acquarello. These types of communications do not require consent. Additionally, we process your Personal Data for our legitimate interests when you communicate with us, including when you contact us to receive promotional materials and we have not requested your consent in this regard.

Responding to your inquiries. To respond to your inquiries regarding technical support, online services, product information, or any other communication you may have.

Promotional messages. We process your non-sensitive personal data to provide you with promotional messages and personalized marketing, including when you communicate with us; when we aggregate and centralize data; and when we share personal data with companies owned or controlled by Hotel Acquarello, as well as with our service providers and resellers.

Surveys. To send surveys related to our Services, unless they are of a commercial nature.

Legal compliance and public safety. To assist in investigations into suspected illegal or unlawful activities and to share information with other entities for the purposes of preventing fraud, losses, and crimes. To protect and defend our rights and property, or the rights and safety of third parties.

Enforcement of Terms and Notifications. To enforce our Terms, this Privacy Policy, or agreements with third parties.

Merger or acquisition. (Country/region-specific information may apply.) To support a planned or actual reorganization of our company in connection with a financing, sale, or other transaction involving the transfer of all or part of our company or assets, including to facilitate the due diligence required to determine whether to proceed with a transaction.

Consent as the basis for processing

In some cases, we will ask for your consent to process your Personal Data. You can give your consent in various ways, including, to the extent permitted by law, by checking a box (or taking an equivalent action) to indicate your consent when

you provide us with your personal data through our contact forms or on paper forms;

Change sharing preferences

Note: If you share information from our Services via a social networking service, the information you post is governed by that service’s settings and privacy policy.

Gestione delle preferenze e ritiro del consenso

You may withdraw your consent at any time with future effect, without affecting the lawfulness of the processing of your Personal Data based on the consent you provided prior to withdrawal, and exercise other controls regarding data collection on the website and online.
We provide you with several ways to manage your preferences:

Use and Management of Cookies

Cookies serve a wide variety of purposes. Cookies are small pieces of data stored in your web browser that are sent to websites to help them recognize your browser over time and distinguish it from other users. Cookies are used to personalize your web experience, as well as for security, analytics, marketing, and interest-based advertising. Our cookies are placed and read by our web servers, while other cookies are placed and read by the web servers of other companies. You can block and control cookies using the information provided in this section. If you block all cookies, some features on our website will not work.

The following settings will control our use of browser cookies, the use of IP addresses for tracking, and the collection and use of data for interest-based and cookie-based advertising.

[ IN ] Essential cookies. These strictly necessary cookies are used for basic functionality; they detect when you are logged in, remember text you have entered, and are necessary for security and the application of privacy preferences. Without these cookies, certain features on our websites will not work. You can block these cookies in your browser settings.

[ IN / OUT ] Functional cookies. These cookies help improve our websites by allowing us to understand how the site is used and how it performs. These cookies include analytics and metrics.

[ IN / OUT ] Advertising cookies. These cookies allow us and other third parties to personalize the ads we show you on our websites and Services, as well as on other websites. If enabled, these cookies will allow third parties involved in interest-based advertising on our website to recognize your browser software even on other websites.

Use of IP Addresses

An IP address refers to an identifier assigned by a network to a computer, mobile device, Internet of Things (IoT) device, or routing device. For the purposes of this Privacy Policy, IP addresses include “public” IP addresses, such as the IP address of a home router visible on the Internet, as well as “local” IP addresses, which are the IP addresses assigned to computers and mobile devices “behind” a router (such as a home router). Our advertising and analytics partners may use IP addresses to group or correlate devices for analytics, security, and anti-fraud purposes.

You can choose not to have your IP address used for advertising or analytics purposes by using the cookie settings for “Advertising Cookies” and “Performance/Analytics,” as mentioned above.

Use of web beacons

Pixels are extremely small image files that, when loaded by a web browser, cause the browser to send a network request to the part of the site corresponding to the pixel. If cookies from that part of the site are already stored in the browser, those cookies will be sent along with the request.

Interaction with social networks and widgets

Social media widgets, buttons, and plugins on our websites passively transmit data about social media users to the respective social media platform, even if you do not click on a button. These technologies may allow a social network (such as Facebook, Twitter, or YouTube) to personally identify its members and to learn which web pages its members have visited. This applies wherever social network buttons are embedded, whether or not you “press” or “click” the button. If you are a member of a social network or use these types of web services, you should review the privacy policies of those services to understand the nature of the data collected and any options the service offers to control how data is collected and used. If you disable advertising cookies, the passive tracking associated with these buttons will be blocked on our sites.

Change your consent settings for communication preferences

Consent for email communications: Once you have subscribed to email communications, you may choose to unsubscribe by using the unsubscribe link included in any marketing email we send you. If you use more than one Service, unsubscribing from emails related to that Service will not prevent you from receiving emails from other Services. Please note that if you unsubscribe from “all emails,” this means “all emails other than those strictly necessary.” You will continue to receive email communications from us if they are strictly necessary to provide the Hotel Acquarello service.

Explicit consent for text messages on mobile devices: You may provide your explicit consent to receive promotional, marketing, and special offer text messages from Hotel Acquarello. These text messages are sent automatically, and consent is not required for text messages related to purchases or services. You may withdraw your consent to receive marketing communications by sending an email to: info@acquarello.ch.

Transfer of Your Personal Data to Other Countries

The Personal Data processed by Hotel Acquarello, and all associated Services and systems, including data storage, are located on servers in Switzerland. If you reside outside of Switzerland, please note that the Personal Data we collect will be processed and stored in Switzerland (data protection and privacy laws in Switzerland may offer a lower level of protection than those in your country or region).

By using our services and submitting your personal data, you consent to the transfer, storage, and/or processing of your personal data in Switzerland. Where and when required, we will request your explicit consent, as outlined in this Privacy Policy.

Data retention

We will retain your Personal Data for as long as you remain our customer or as long as it is otherwise necessary to provide you with the Services. We will also retain your Personal Data to the extent necessary to ensure compliance with legal obligations, resolve disputes, and enforce our agreements.

Once it is no longer necessary to process your Personal Data for the purposes of this Privacy Policy, we will delete it from our systems.

Where permitted, we will delete your personal data upon your request. If you wish to have your data deleted, please send a request to: info@acquarello.ch.

If you have any questions about our data retention practices, please contact us at: info@acquarello.ch.

Security

We implement appropriate technical and organizational security measures to prevent the unauthorized or unlawful processing of Personal Data and to prevent the accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access to Personal Data. Please note, however, that we cannot completely eliminate the security risks associated with the storage and transmission of Personal Data.

Links to other websites. Please note that this Privacy Policy does not apply to the practices of companies that we do not own or control, or to individuals who do not work for us. Our Services may provide links to or otherwise provide access to third-party websites. We provide these links solely for your convenience. We have no control over, do not review, and are not responsible for third-party sites, their content, or any goods or services available through third-party sites. Our Privacy Policy does not apply to third-party sites or to data provided to third-party sites, which you provide at your own risk. We encourage you to review the privacy policies of all third-party sites with which you interact.

Children

We do not knowingly collect personal data online from children under the age of 16 (please note that the minimum age may vary depending on the country/region and local law). If you become aware that a child has provided us with Personal Data without parental consent, please contact us at: info@acquarello.ch. If we become aware that a child under the age of 16 has provided us with Personal Data without parental consent, we will take the necessary steps to delete such data.

How to contact us

In caso di domande, commenti o preoccupazioni riguardo al modo in cui trattiamo i vostri Dati personali, potete contattarci attraverso il nostro Team di supporto utilizzando l’indirizzo: info@acquarello.ch oppure scriverci a:

Hotel Acquarello
Attn: Privacy Office
Piazza Cioccaro 9, 6900 Lugano, Switzerland